Performance Marketing Lead (User Acquisition)
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Requirements
- At least 5 years of professional experience in performance marketing, digital advertising, or user acquisition, ideally within mobile gaming or consumer mobile applications.
- Proven hands-on experience planning, managing, and optimizing paid advertising campaigns across platforms such as Meta, Google, TikTok, and AppLovin.
- Demonstrated ability to manage substantial advertising budgets and scale acquisition campaigns while consistently meeting customer acquisition cost and profitability objectives.
- Strong understanding of performance marketing metrics and methodologies, including CAC, ROAS, LTV, cohort analysis, attribution models, and payback periods.
- Practical experience with mobile measurement and attribution platforms such as AppsFlyer or Adjust.
- Experience designing and executing creative testing strategies, interpreting results, and using performance insights to improve advertising effectiveness.
- Strong analytical capabilities, with the ability to interpret campaign-level and user-level data, identify performance challenges, and make informed budget allocation decisions.
- A proven track record of personally managing and optimizing acquisition campaigns rather than focusing exclusively on agency coordination or high-level strategy.
- Excellent problem-solving, organizational, and communication skills, with the ability to collaborate effectively across creative, marketing, and other business teams.
- A results-oriented mindset, strong commercial awareness, and the ability to balance growth ambitions with acquisition efficiency and long-term profitability.
- Experience scaling user acquisition campaigns within the mobile gaming industry. (advantage)
- Previous responsibility for managing paid acquisition strategies across multiple countries and international markets. (advantage)