Video Editor, Performance Ads (e-comm)
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דרישות
- At least 2 years of hands-on experience editing direct-response video advertisements for e-commerce or direct-to-consumer (DTC) brands, particularly for Meta advertising campaigns.
- A strong portfolio demonstrating real, published e-commerce advertising work with measurable commercial objectives. Applicants must provide direct links to live advertisements; AI showreels, music videos, and brand films alone are not sufficient.
- Proven expertise in editing UGC advertisements that convert, including the ability to identify compelling hooks in raw creator footage, create engaging pacing, develop effective captions, and capture attention within the first three seconds.
- Strong understanding of Meta creative testing methodologies and the relationship between creative decisions and campaign performance.
- Ability to interpret key advertising metrics, including hook rate, hold rate, CTR, and CPA, and translate performance insights into actionable creative improvements.
- Familiarity with high-performing direct-response advertising formats, including problem-solution, testimonials, unboxing, founder-led storytelling, competitive comparisons, and green-screen content.
- Daily practical experience using AI-powered creative tools to generate, direct, and refine advertising assets, with the ability to recognize artificial-looking or low-quality outputs and improve them.
- Regular experience using at least two of the following AI tools, with a clear understanding of their respective strengths and applications: Veo 3, Kling 3, Seedance, Runway, Higgsfield, Nano Banana Pro, Midjourney, and ElevenLabs.
- Strong video editing skills using Adobe Premiere Pro or DaVinci Resolve, with the ability to work efficiently under tight deadlines. Familiarity with CapCut for trend-driven formats is also expected.
- Excellent English copywriting skills, particularly for US audiences, with the ability to write natural-sounding advertising hooks, captions, and scripts based on creative briefs or high-level c